![]() ![]() The Help Me Create My Ad prompt draws on Google’s data on past campaigns and analysis of a customer’s website and will be available to select US advertisers in English in July. “We would love to be able to offer personal support to millions of advertisers, large and small, but we think this is the next best thing,” Dischler says. Google is also using its text-generation technology to offer a chatbot that ad customers can use to get suggestions for search keywords worth advertising against and text to go in those ads. That may not seem revolutionary, but making ads more closely match searches could increase the chances of users clicking. With the text generation option, a search for “skin care for dry sensitive skin” could trigger an ad for skin cream with the auto-generated text “Soothe your dry, sensitive skin,” Dischler says. ![]() Previously, each time a person searched, algorithms would have to select text to display from a collection an advertiser had manually written in advance. One of Google’s new features out now adapts the text of English-language search ads based on what a person typed into the company’s search box and Google’s data on the advertiser.
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